Choice Store UK: Responsive E-Commerce UX Strategy

Modern shoppers are increasingly using their mobile devices to browse and purchase goods online, Choice Store recognised the need to improve the experience of their online shoppers and approached us to devise a modern UX strategy and content structure.

Mobile first was key for this project, ease of use and clear user journeys allowing content to be found in as few steps as possible.

Below are a few examples of the work produced during this project.

Mobile page flow for Men’s clothing

Mobile navigation structure

Mobile checkout flow from basket view to confirmation

Desktop to Mobile responsive content adjustment

The result of this strategy is an online shopping experience with ease of use at it’s core. A navigation system which flows through the abundance of products on offer and a checkout process which will have you out of there in minutes so you can look forward to your delivery.

You can see the Choice store site here.

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