Rosetta Stone: #timewellspent
A New Years campaign to promote language learning as a resolution.
Our concept focused on spending your travel time in a more productive way, we all play on our phones while traveling between work, so why not spend that time productively.
The campaign started as digital banner strategy but it’s effectiveness helped it make the leap to ATT and Rosetta Stone invested in a tube card and digital outdoor campaign.
As lead creative within the team my task was to generate the display artwork from our studio shoot and create the html banners.