Start-Rite: Augmented Reality game
To support the release of two new shoes in their range, Start-rite approached us to develop an engaging post purchase experience and interest generator.
We created the Start-Rite augmented reality app. The app used a flyer shipped in every box to activate a ‘play mat’ , multiple games are available and these changed depending on which image was being targeted by the app.
Character customisation was a key feature within both games and we offered gamers the chance to enter their characters into a prize draw. The winner would then get a custom painted 3D printed model of their character as a prize.
As lead creative I developed the game concepts and mechanics, visual style and high resolution 3D models for print.